WP Engine eCommerce Hosting Review

The web hosting industry has witnessed enormous growth in recent years. And this growth has equally stirred the eCommerce hosting scenario. Nowadays the eCommerce hosting includes maintenance and optimization services along with a standard hosting service. This comes in handy as you can devote your complete focus to the website operations only.

WP Engine is one such managed WordPress eCommerce hosting platform that secures the best results for your online business. In this WP Engine eCommerce hosting review, you’ll get a comprehensive first-hand overview of the platform’s eCommerce hosting services, features, and pricing.

It will also assist you in deciding whether or not the platform is suitable for your business.

What Exactly is WP Engine?

Before we dive deep into the technicalities, let’s understand what eCommerce hosting is. eCommerce hosting platforms enable the business to perform transactions electronically through a website while providing necessary solutions like shopping cart software, payment processing, and security features. WP Engine also offers one such eCommerce hosting platform that lets you access the managed WooCommerce and WordPress eCommerce hosting services.

Since its inception in 2010, it has earned an excellent reputation as a managed WordPress hosting service provider. Presently WP Engine hosts more than 35,000 websites that belong to diverse niches, including eCommerce, arts, entertainment, healthcare, lifestyle, etc.

Whether it’s installing WordPress for a client, managing updates, handling the caching, creating backups, ensuring & checking security, or looking after critical elements, WP Engine provides all-around services that one would seek from an ideal hosting company.

For a closer look, let’s find out what gives WP Engine the competitive edge when it comes to hosting an eCommerce website.

3 months FREE on Any Annual Shared eCommerce Plan

Coupon Code: ECOMMWPE10

Restrictions: Offer valid for new customers purchasing any eCommerce Startup, Professional, Growth, or Scale plan. (Not valid for existing customers, upgrades, or any other product purchase.)

Offer Validity: April 1, 2021 – June 30, 2021

What Differentiates WP Engine’s eCommerce Solutions?

With eCommerce-ready content, themes, store search, plugin updates, and much more, WP Engine emphasizes setting up and launching an agile online store. While providing the necessary support and security features, they also include out-of-the-box features like CDN, StudioPress, and auto smart plugin updates.

You can automatically install the eCommerce solution and launch your store with a few clicks!

Here are the key factors that drive WP Engine eCommerce solutions:

  • Smart Plugin Manager: Updating the WordPress plugins is not an issue with WP Engine as the Smart Plugin Manager automatically updates the plugins. At the same time, the tool ensures a secure environment for your website. Furthermore, the Smart Plugin Manager also checks whether the updates are working fine or not. 

    If a plugin update disrupts your website’s visuals, it will retract the update and restore your website to the earlier version while notifying you of the issue. Thus, it prevents bad updates from hampering your site experience and performance.
  • eCommerce Theme: The quick installer auto applies Spend Store Theme, custom-built on the Genesis Blocks framework to provide a good feel and look to your online store. It provides a great foundation to your e-store, along with the agility to quickly create highly engaging content. You can use the built-in design components to create a unique store design. Also, you can customize the theme as per your business needs.

    Not just that, get demo pages for home, shop, cart, checkout, my account, and privacy policy that you can easily edit, duplicate, or delete. You can also use Genesis Pro to further customize your store with advanced tools like Genesis Blocks Pro, StudioPress Themes, and Genesis Framework.
  • WooCommerce Plugins: WooCommerce is an excellent open-source eCommerce platform. More than 97% of all the WordPress eCommerce websites use WooCommerce plugins for high customizability. From setting up a new store to securing the payment gateway and configuring the shipping options, WooCommerce plugins empower you to do so much with your WordPress eCommerce store.

    WP Engine integrates WooCommerce to your online store. It adds demo products to have a comprehensive understanding of how you can work with products on WooCommerce by editing an existing product. You can use the WP admin dashboard to view all the demo products in the Products section.
  • ElasticSearch Store Search: Your store gets a powerful ElasticSearch option and analytics engine that enables the visitors to find the desired product quickly. Unlike old index-based slow search technology, ElasticSearch provides search suggestions to the visitors as they start typing the search query in the search box.

    WP Engine uses external servers to offload the search tasks and ensures great page speed and flexibility for your online store. It improves the overall store experience and enables the customers to find their desired products easily.

WP Engine eCommerce Review Summary. Check out my short video.

Key Features of WP Engine eCommerce Hosting

Here are the tried and tested features that make WP Engine an outstanding and distinctive eCommerce hosting platform:

  • High Performance: Studies suggest that more than 50% of users leave your site if it does not load within 5 seconds, and almost 80% of these users never return to your site. Apart from customer engagement, your website’s performance also affects your Google ranking. Therefore, WP Engine emphasizes enhancing the loading time by optimizing the servers for eCommerce. They cache everything on the server level and provide you access to the CDN to maintain a good speed for your site.

  • Staging Services: WordPress has a highly dynamic ecosystem inhabited by frequent updates. Herein, it is pertinent to mention that not all the updates are good as some may cause hindrances with your theme due to an unsuitable plugin. As such, it becomes essential to test an update in a staging environment. While most of the hosts lack having a staging environment, WP Engine allows you to stage the site with a single click.

    You can access the staging interface from the admin panel and stage your site in a couple of minutes. Once done, you can reactivate your site with a single click. WP Engine transfers only the plugin and theme files while staging. It keeps your database safe while your themes, plugins, and images get updated.
  • Auto-backup: WP Engine’s automatic backup feature is truly outstanding. They seamlessly create a backup for all your files and data every day on the designated time slots. Each backup takes place behind the curtain and keeps your store performance intact. Not just that, unlike most eCommerce hosting, you can create backups on-demand and install them with a single click to restore your online store to a previous version anytime.

    With WP Engine, you will never lose precious data as they constantly create backups for your website, transactions, and customers each day. If anything goes south with your site, just restore it to a previous version in no time with a single click.
  • Robust Security Features: The Internet is also the home to innumerable opposing forces that constantly try to breach the security of your website and steal your valuable data. And WordPress websites are also prone to such security threats. But WP Engine follows all essential security protocols and houses a seasoned security team to counter any security issue instantly. 

    While many WordPress hosting platforms fail at maintaining the due security for its clients, WP Engine aces the department with top-notch security services. They install the security update for your site or plugin while notifying you of the same, instantly. Besides, they also employ anti-hacking tech, remote backup services, and auto-update practices to ensure the security of your website.
  • Speed and Performance Optimization: Lead generation and conversion are directly proportional to the speed of your website. Your customer doesn’t want to be kept waiting and instantly switch to a faster online store. But WP Engine, with its impeccable CDN and caching, provides you lightning-fast speed. With Evercaching services, WP Engine allows your website to temporarily store content on the servers to reduce server load every time your website is loaded. 

    Apart from the above, they also use a robust CDN powered by NetDNA that serves your site content throughout the globe and enables the visitors to reach your website on the go. They use a global server network to make sure that your website delivers faster services.
  • 24×7 Support System: A sound support system is the backbone of any web hosting platform. WP Engine houses a massive support team of over 100 WordPress experts that are one with the technologies that drive your website. It empowers WP Engine to provide necessary support on the go to cope with any complexity you may face with your online store. They extend 24×7 support to their clients, and it’s the rigorous support practices that enable them to keep more than 97% of customers satisfied.

WP Engine eCommerce Hosting Plans

WP Engine offers you FIVE plans to subscribe to as per your business requirements and update anytime with a phone call. Here is a comprehensive representation of the plans provided by them-

1. Startup: The plan is available at 30USD per month and best suited for small businesses. You get one website that can handle 25,000 visits per month with 10GB local storage and 50GB/month bandwidth. You get the following benefits with the Startup plan in addition to the standard features-

  • One-click store creation
  • Optimized store theme
  • WooCommerce template
  • Automated plugin updates
  • 24/7 support
  • 30+ premium themes
  • Free automated migrations
  • Daily backups
  • Free SSL and SSH
  • One-click staging site

2. Professional: You can buy this plan for 62.50 USD per month. The plan lets you include up to three websites while handling 75000 visits a month with 15GB local storage and 125GB/month bandwidth. You get the following benefits with the Professional plan in addition to the standard features-

  • Instant Store Search (powered by Elasticsearch)
  • One-click store creation
  • Optimized store theme
  • WooCommerce template
  • Automated plugin updates
  • 24/7 support
  • 30+ premium themes
  • Free automated migrations
  • Daily backups
  • Free SSL and SSH
  • One-click staging site

3. Growth: This plan is available for 116.67 USD per month with included ten websites. It can handle 100,000 visits/month with 20GB local storage and a 200GB/month bandwidth. You get the following benefits with the Growth plan in addition to the standard features-

  • Instant Store Search (powered by Elasticsearch)
  • One-click store creation
  • Optimized store theme
  • WooCommerce template
  • Automated plugin updates
  • 24/7 support
  • 30+ premium themes
  • Free automated migrations
  • Daily backups
  • Free SSL and SSH
  • One-click staging site

4. Scale: Available at 291.67 USD, this plan lets you include up to 30 websites with 400,00 visits per month along with 50GB local storage and bandwidth of 500GB/month. Here are the included benefits-

  • Instant Store Search (powered by Elasticsearch)
  • One-click store creation
  • Optimized store theme
  • WooCommerce template
  • Automated plugin updates
  • 24/7 support
  • 30+ premium themes
  • Free automated migrations
  • Daily backups
  • Free SSL and SSH
  • One-click staging site

5. Custom: You can scale the features under this plan specific to your business needs, and WP Engine charges you accordingly. Along with scalability, you get high-performing and secure hosting solutions with a designated strategic support team. You get access to the highly agile architecture along with New Relic-powered code-level monitoring. The custom plan is appropriate for businesses that need a dedicated environment for high performance and security.

Pros and Cons of WP Engine’s eCommerce Hosting

Like any other eCommerce hosting, WP Engine also has some advantages and drawbacks. Here’s the comparison of both-

PROS

  • WP Engine claims to provide 99.5% uptime
  • 97% customer satisfaction rate
  • Dedicated content delivery network (CDN)
  • +36 WordPress themes
  • 30 days moneyback guarantee
  • Automatic backup
  • Great website staging environment 

CONS

  • Slightly higher costs
  • No domain registration
  • Limited to WordPress and WooCommerce only
  • No email hosting

Final Thoughts on WP Engine eCommerce Hosting Review 

WP Engine’s eCommerce hosting service is brilliant in more than one way. While the service price may seem slightly on the higher side, it is totally worth it. You get ample customization options on WP Engine, and they take the security very seriously. A robust content delivery network and top-notch uptime make WP Engine a recommendable eCommerce hosting that provides scalable solutions for your business. Now that you’ve thoroughly observed the services and features offered by WP Engine, you can effortlessly pick out the best plan suited for your business website!

WP Engine eCommerce Hosting Review Summary
Overall
4.5
  • Ease of Use
  • Performance
  • Support
  • Pricing

Leave a Comment